How to create a content planner: a beginner’s guide

Why you need a content planner

Creating content can feel overwhelming when you’re just starting out. A content planner helps you stay organised, consistent, and clear on what to post so you’re not scrambling for ideas.

What is a content planner?

A content planner is simply a system that helps you decide what content to create, when to publish it, and where it will go. It could be on an app, a notebook, or a simple calendar - what matters is that it works for you.

Start with your goal and audience

Begin by defining your main goal. Whether you want to grow an audience, promote a business, or share knowledge, having one clear focus makes planning easier. Next, think about who your content is for and what problems or questions they might have. Your content should always be created with that audience in mind.

Creating a content planner

• To start, choose one or two platforms to focus on instead of trying to be everywhere.

• Decide on a few content types you’ll rotate between, such as educational posts, personal insights, or promotional content.

• Brainstorm a list of content ideas that align with your brand. This could be content such as tips and advice, behind the scenes, or showcasing work. Add these ideas to a content calendar with a date, platform, and status.

• Plan your content in small batches and review it monthly to see what’s working.

  A good content planner should reduce stress, not create it. Start simple, stay consistent, and improve your planner as you grow.