As marketing grows more automated, the content that resonates most feels unmistakably human. This blog explores why authenticity and real storytelling are becoming marketing’s most powerful differentiators - and how brands can use them without sounding forced.

With millions of searches happening daily, Google Ad campaigns give businesses instant visibility and connect them with customers ready to take action.

Creating content doesn’t have to be overwhelming. A content planner helps you stay organized, consistent, and clear on what to post and when. This beginner’s guide walks you through how to create a simple content planner that works for your goals, audience, and platforms - without overcomplicating the process.

As AI reshapes marketing and digital spaces become increasingly crowded, even small branding mishaps can weaken trust and dilute your impact. From inconsistent visuals to unclear messaging, these common mistakes can quietly hold your brand back. Here are three branding pitfalls to avoid as you move into the new year - and why getting branding right has never mattered more.

Managing a video project across several locations takes more than great equipment - it takes strategy, adaptability, and a team that can keep a clear vision at every stop. Our latest client project, involving three unique videos filmed in multiple environments, was a perfect showcase of how we bring structure, creativity, and technical skill together.

At Shropshire Creative, we believe the best work comes from truly knowing our clients and their business. Small, dedicated teams mean personal attention, fast communication, and solutions that actually fit. From fixing messy websites to creating smooth workflows, we get things done the way your business deserves.

Social media trends move fast, but success isn’t about jumping on every viral moment - it’s about choosing the right ones and making them your own. This blog explores why understanding algorithms and staying true to your niche are key to sustainable growth online. Discover how adding your unique twist to trending content can boost visibility, attract the right audience, and keep your brand authentic in an ever changing digital world.

From horses to helicopters, our apprentice Maddi had a day to remember! As part of our hands on approach to learning, Maddi joined our team on two very different client shoots, capturing everything from calm countryside scenes to high flying action. It was a perfect example of how real world experience helps our apprentice grow their skills, confidence, and creativity while bringing our clients’ stories to life.

At Shropshire Creative, we know that design has the power to shape perception - and that’s why we were proud to be part of the IAAF’s first Gender Balance Council meeting. This event brought together voices from across the automotive aftermarket to challenge outdated norms and push for a more inclusive future.