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Celebrating Shropshire Day: pride, place and community

Shropshire Day is more than a date in the calendar - it’s a celebration of the landscapes, history and community spirit that make our county unique. From the rolling hills to the historic streets of Shrewsbury and the legacy of Ironbridge, it’s a moment to pause and feel proud of the place we call home.

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Which social media platform is the best for engagement and reach?

With algorithms constantly changing and new trends appearing overnight, choosing the right social media platform can feel overwhelming. Is TikTok still the king of reach? What is Instagram good for? And why is LinkedIn suddenly driving so much engagement? In this blog, we break down three major platforms, TikTok, Instagram and LinkedIn to explore which one truly delivers when it comes to audience engagement and reach in 2026.

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Why being real wins in modern marketing

As marketing grows more automated, the content that resonates most feels unmistakably human. This blog explores why authenticity and real storytelling are becoming marketing’s most powerful differentiators - and how brands can use them without sounding forced.

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How to create a content planner: a beginner’s guide

Creating content doesn’t have to be overwhelming. A content planner helps you stay organized, consistent, and clear on what to post and when. This beginner’s guide walks you through how to create a simple content planner that works for your goals, audience, and platforms - without overcomplicating the process.

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3 branding mistakes you should avoid in 2026

As AI reshapes marketing and digital spaces become increasingly crowded, even small branding mishaps can weaken trust and dilute your impact. From inconsistent visuals to unclear messaging, these common mistakes can quietly hold your brand back. Here are three branding pitfalls to avoid as you move into the new year - and why getting branding right has never mattered more.

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Vicky Coates Vicky Coates

Mastering multi location filming

Managing a video project across several locations takes more than great equipment - it takes strategy, adaptability, and a team that can keep a clear vision at every stop. Our latest client project, involving three unique videos filmed in multiple environments, was a perfect showcase of how we bring structure, creativity, and technical skill together.

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Vicky Coates Vicky Coates

Client collaboration and small teams

At Shropshire Creative, we believe the best work comes from truly knowing our clients and their business. Small, dedicated teams mean personal attention, fast communication, and solutions that actually fit. From fixing messy websites to creating smooth workflows, we get things done the way your business deserves.

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Vicky Coates Vicky Coates

The importance of trends on social media

Social media trends move fast, but success isn’t about jumping on every viral moment - it’s about choosing the right ones and making them your own. This blog explores why understanding algorithms and staying true to your niche are key to sustainable growth online. Discover how adding your unique twist to trending content can boost visibility, attract the right audience, and keep your brand authentic in an ever changing digital world.

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