Why Outsource Content Creation?

Save Time, Money, and Effort

I got the idea for this blog at a networking event last week when someone asked me, "What are the benefits of outsourcing regular content creation?" They assumed that hiring their own marketing employee or team might be better since those employees would have a deeper understanding of the business, whereas we, as an external agency, might need constant guidance. Well, that's not the case with us - and let me tell you why.

Experts On Your Business

We pride ourselves on getting to know your business inside out. We care deeply about what you do, how you do it, and, most importantly, how you want that conveyed to your clients. When a new client comes on board, we invest time upfront to truly understand your business. This includes learning about your products or services, customer demographics, and your brand voice. All of this allows us to craft a tailored content creation plan that feels like it comes directly from your team.

Creating Content On-Site

We schedule regular half or full days on site with our clients to capture the content we need. This could be at your premises or any other location that helps tell your story. During these sessions, we’re not just capturing content—we’re learning more about your business, uncovering new angles to showcase, and building a library of materials we can repurpose across your channels.

We visit our clients’ premises regularly to capture content for their channels

Streamlined Communication

We make communication with us as easy as possible, ensuring it feels just like talking to one of your own team members. We set up WhatsApp groups with our clients, enabling quick updates and seamless back-and-forths. Whether it’s over a message, call, or in person, sharing updates about new products, promotions, or campaigns is simple and stress-free.

For clients where we manage their social media profiles, WhatsApp is especially handy for sending any additional client-produced content. Just make sure it’s sent in HD, and we’ll take care of the rest! We’re not precious about only using content we capture; if it fits your goals, we’ll happily incorporate it into your content strategy.

Social Media Is a Hungry Beast

Let’s face it, managing social media is a job in itself. For small businesses, marketing roles often encompass far more than just social media, including creating strategies, running email campaigns, placing adverts, tracking website analytics, and more. It’s a lot!

We work alongside marketing departments to take social media management off their plate. Whether we’re creating content for them to post or managing the profiles ourselves, we help improve visibility while they focus on other key marketing tasks. In a competitive online world, we make sure your brand stays active and engaging on social media.

Save Money Through Scalability

Outsourcing your marketing isn’t just about convenience—it can save you money, too. By choosing to work with us, you eliminate employee-related costs like holiday pay, sick pay, tax, and National Insurance. Our services are charged at a set monthly fee that’s easy to budget for, and we can scale our services up or down depending on your needs.

Having worked in HR, I understand the challenges that come with needing to reduce costs while avoiding lengthy processes. Employees expect their monthly pay, and when times are tough, cutting back isn’t easy. Recruiting the right person for a role can also be time-consuming and stressful. That’s where we step in—as your flexible, personal creative agency, we’re here to adapt to your business’s needs without the commitment of a full-time employee.

Let Us Help You Focus on Growing Your Business

Outsourcing content creation lets you focus on what you do best: running your business. With a dedicated team like ours, you can trust that your content will be handled professionally, strategically, and creatively, without the need for constant oversight.

If you’ve been considering outsourcing your content creation, let’s have a chat! We’d love to explore how we can help your business save time, money, and energy while taking your marketing to the next level.